6 Marketing technology trends in 2022
Businesses and brands should plan to take advantage of marketing technology for future growth strategies. Here are the top 6 marketing technology trends you need to follow in 2022 to create your own successful marketing strategy.
User privacy is taken care of
With a huge number of accounts on social networking applications, this becomes a fertile market for advertising campaigns of businesses. In online advertising, applications tend to track the activities of Internet users and use this data to personalize ads.
However, new privacy regulations such as iOS updates and Google’s removal of cookies have reduced the amount of data used by AI in advertising campaigns. This will be a huge challenge for businesses when approaching potential customers.
Prioritize the mobile experience
According to statistics, at the end of 2021, users spend an average of 7 hours/day surfing social networks, viewing news from their own phones. Computers are mainly used for business purposes. This means that your technology marketing campaigns will reach customers with more mobile usage. Therefore, marketers need to focus on developing mobile versions of the experience so that users have a smooth experience, whether they are surfing the web or visiting your online store.
A short video to the throne
The rapid growth of the social network Tiktok, Facebook’s Watch tool, and Youtube’s short videos are the best examples of users’ preference to watch short videos over reading long news stories. In 2022, brands need to pay attention to developing this content format and publish them on the right platform.
Metaverse
The Metaverse launch event ushered in a new era for tech marketing. This is considered the most prominent marketing trend in the coming years. Metaverse is considered an indispensable need. It will be the convergence point between technology and our emotions, experiences, as well as desires in ourselves about the need to be connected, to connect the need to be shared.
Here are some ways brands can leverage Metaverse:
Brand character building
Fashion brands can build digital products to sell on Metaverse
Event organization, online interaction
Enhance customer experience
Web3
Web3 technologies are predicted to be the trend of marketing technology in 2022 because of their growth potential. Web3 technologies include blockchain, cryptocurrency, smart contracts, NFTs, DAOs, or distributed autonomous organizations.
Web3 is the next evolution of the Internet, this is an inevitable trend. The great evolution of Web 2.0 is based on the idea that blockchain technology and digital tokens can promote a decentralized internet. With this technology, Web3 brings the following benefits to marketing:
- Create a better user experience
- Increase the effectiveness of marketing campaigns
- Research user behavior more accurately thanks to high data sharing and low data latency
ESG
ESG is a standard that is evaluated based on 3 main factors E – Environmental (environmental), S – Social (social), and G – Governance (political). These three factors represent the vision and mission of the enterprise on social issues. The world is witnessing a crisis caused by the Covid-19 pandemic, so environmental, social, and political issues are increasingly focused on. Consumers tend to choose products that are environmentally and socially sustainable.
Over the past 2 years, an increasing number of brands are moving towards ESG standards. As a marketer, you can’t ignore it either. This is an effective tool to create trust from customers and bring sustainable value to your marketing campaign.
Conclusion
Above are 6 marketing technology trends that are predicted to become explosive in 2022. You can apply all 6 trends or choose one of them, as long as it fits your context and your marketing goals. The application of technology in marketing is not new in the current period. However, to be effective, you really need an expert. Please contact MVO if you are in need of advice on your technology marketing strategy.