4 important things for successful e-commerce project (e-shop)

Undoubtedly, e-commerce is a powerful tool for businesses to develop their business models. Especially during the outbreak of the COVID-19 epidemic, customers’ shopping behavior has also turned to online shopping. In this article, MVO will provide you with 4 important things for a successful ecommerce project (e-shop). If you are a business owner who does not have much experience in this field, please consult immediately.


4 important things for successful e-commerce project (e-shop)

There are a lot of factors that you need to take care of when setting up an e-commerce store and running it, but below are the 4 most important things that you cannot ignore for your e-commerce project to be successful. 


Thorough market research

Market research is always important when conducting a business project, even if you are trading on the online market is no exception. Market research will help you understand what your customers are like, how your competitors are selling this product. From there you will get the right marketing and sales strategy. There are many modern tools for online market research. Take the time to research competitor websites, see trends on other e-commerce platforms like Amazon, link with survey companies, ..


Choosing the right IT partner

A right technology partner will save you a lot of time and money to set up an e-commerce store. They will also support many of the latest solutions that are relevant to the current technology landscape. In the beginning, you just need to take the time to discuss with the partner about the project, what you want and what they will support you. It needs to be transparent, so you know what’s going on with your e-commerce store.


Put customer experience first

Don’t show what you have, show what your customers need. An online store that is different from an offline store is that your customers can only see it through an electronic screen. They cannot touch or try directly. Therefore, to convince customers to click the buy button, you should provide a lot of information, so that they can build their own experience. Focus on images, videos and SEO-standard content to increase customer experience.

You should stand from the customer’s perspective to experience your e-commerce store for yourself before publishing. If you yourself are not comfortable surfing your website, surely your customers are not. In addition, you can ask experts in the industry to evaluate them. With their experience, you will have more tailored solutions.


Pay attention to customer feedback

Customer feedback in e-commerce not only helps businesses develop and perfect their products or platforms, but it is also an effective way for you to market your products by word of mouth. Today, almost every customer will look through the feedback section before deciding to order a product. You can use extra gifts, vouchers for your customers to leave feedback. Or organize a customer service department to easily capture information and handle it if someone is not satisfied with your store.

Above are 4 important things for a successful e-commerce project (e-shop). Paying attention to these will help your business model attract more customers and increase sales. If you are in need of further advice in this area, please contact MVO immediately, we can help you.


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Market research, choosing the right IT partner, respects customer experience, and paying attention to customer feedback are the 4 key things for your e-commerce project to succeed. We are your important IT partner

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